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SEO & GEO optimisation · Diest, Belgium

Discoverable expertise. Clear answers.

SEO helps search engines discover and understand your website. GEO, or Generative Engine Optimization, focuses on clear, reliable information that can also be useful in answers from AI search services.

Discuss your project with Tim

Built around your business.

T.I.M. works on the foundation both need: accessible pages, a logical structure and specific information about your business and services. For B2B websites, this means answering questions potential customers actually ask. A useful page explains where your company can help, how you work and what a customer needs to make an enquiry.

Our approach

From an enquiry to a practical solution.

Technical SEO: make the content accessible

We check whether important pages are reachable, return the right status and are not unintentionally excluded. Canonical tags help organise duplicate URLs. A sitemap points to the intended pages, and language annotations connect translated versions. Mobile usability, loading performance and content availability without JavaScript are also reviewed.

GEO: information that makes sense on its own

A clear answer names the subject, service provider and relevant conditions. We make services, coverage and contact information explicit and use only supportable project information. Structured data must match what visitors can read. Google AI Overviews and AI Mode follow existing SEO fundamentals; a separate AI text file is not required.

Measure relevant visits and enquiries

With access to your Search Console, search queries, impressions and clicks can be monitored. Enquiries and relevant visits help assess whether content reaches the right audience. For local discovery, we review consistent business details and, where available, your business profile. Rankings and inclusion in AI-generated answers cannot be guaranteed.

Further reading: Google Search Central — AI features and your website.

Practical answers

Frequently asked questions.

What is the difference between SEO and GEO?

SEO focuses on search engine discovery. GEO focuses on clear, reliable content that AI search services can use in answers. Both rely on accessible pages, useful content and consistent business information.

Does GEO guarantee inclusion in ChatGPT or Google AI?

No. Search and AI services choose which sources they show. T.I.M. can improve your website’s technical foundation and information, but cannot promise a ranking, indexing or mention.

Does my website need an llms.txt file?

Google AI Overviews and AI Mode do not require llms.txt or other special AI markup. The priorities are crawlable pages, useful content and structured data that matches visible information. Other services use their own approaches.

Discuss your project

Tell us briefly what you want to achieve. TIM generally responds within one business day.

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